Overview: XHIBITION is a high-end sneaker boutique looking for an easier way to release shoes online. The goal was to provide an app, keeping to their already refined design philosophy, by letting the product take center stage. In the end, the app created a way for loyal customers to not only buy releases easily but also keep up to date with XHIBITION.
RESEARCH: The starting point was analyzing the current website and applying its simple design to the app (left). Market research was conducted in the user group of those who regularly buy releases from XHIBITION or similar companies (center). Testing of other sneaker release apps was conducted, finding flaws and improving on them (right).
